CPUT Project Management raising funds for Amy Biehl Foundation

We an interview with Siya from Cape Peninsula University of Technology. A group of CPUT Project Management students have chosen the Amy Biehl Foundation as their project. They have to take a product, research it, write a marketing plan, do a promotion and get media coverage. They did a marketing plan to grow the sales of Amy’s Bread, produced by Premier Foods and sold at Pick ‘n Pay stores in the Western Cape.

The Foundation earns 4% of the sale of each loaf of Amy’s Bread which goes directly to the programmes we run in the townships. They will be running promotions at various Pick ‘n Pay stores this weekend and would really appreciate an interview to tell the public about their project, the bread and their promotions.

For more information contact 021 462 5052