Drip Footwear opens a new branch in Water Front

 By Thomas Cedrick

Mzansi’s top footwear brand, Drip Footwear is known for

always putting its best foot forward and redefining the sneaker game in the country.

This amazing piece of art that is Drip, tells a story using their bold sneakers and not being afraid

to push the boundaries through their famous tagline, The Township Dream.

Two years later since creating magic, it is time to switch up gears and open a whole new

pandora box of possibilities through their new tagline, LIVE YOUR GREAT!

LIVE YOUR GREAT is about allowing the ordinary person to tap into who they want to be and be

able to live and grow into the greatness they are. When we focus on living our lives, being great

comes naturally. Our eminence stems from being driven by our dreams and passion; to see

them through to inception. Drip has made it better to walk into your success and tell your story

the best way you know how to.

Founded by businessman and entrepreneur, Lekau Sehoana whose inspiring story and rise to

success has echoed the hearts of South Africans. Many aspire to be like him as he did not let his

back-round define who he was to become. Yet Lekau managed to Live his Great through his

hard work and passion, birthing his legacy, Drip Footwear.

The slogan reveal which took place at the classy BMW Midrand dealership set the tone for

more that is to come from the street wear canvas. Further advancing the frontiers, Drip will be

available for purchase at the same BMW dealership.

Talking about the new tagline, Lekau Sehoana said: “The best position one needs to be at in

order to work towards greatness is the position we're all currently in. Living your great means

making the most of what we already have, be it studying with a candle and producing a

distinction, or playing soccer in a gravel field until you make it in the big leagues.

“Our brand is the epitome of Living Your Great, from the informal settlements of Ivory Park,

came a sneaker brand that employs and builds the South African economy today. Had I not

realized the greatness within me, we would not have Drip today. Look inside you, there's a

fire burning, now go and get it. Live Your Great!”

LIVE YOUR GREAT comes bearing gifts as the Drip team recently launched the new slip-ons

adding a variety of selections within their catalogue.

Lekau added: “After we launched, a lot of people started taking their shoelaces out, we saw a

potential in just removing them for our customers and in a much more stylish way. So the

sleep-on’s are inspired by the Drip customer.”

You can listen here drip foot wear